Types of Business Research

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Business research is undertaken to reduce uncertainty and give more focus on decision making. In more unaware of a business problem. Alternatively, someone may be scanning the environment for opportunities.

Business analysis will be classified on the idea of either technique or purpose. Classifying research by its purpose, such as the things represented higher than, shows how the nature of a decision situation influences the research methodology. The following section introduces the three types of business research:

  • Exploratory
  • Descriptive
  • Causal

Matching the particular decision with the right type of business research is important for obtaining useful research result.

Exploratory studies

Exploratory research is conducted on ambiguous situations or creates potential business opportunities. This analysis is especially helpful in new development. Sony and Honda each have been instrumental in developing robot technology.

Making a functional robot that can move around, perform, functions, carry out instructions, And even carry on a conversation isn’t really a problem. What sony and Honda got to analysis is what business opportunities could exist supported automaton technology.

Exploratory analysis permitting shoppers to move with automatons suggests that buyers ar a lot of engaged once the robot has human qualities, like the power to steer on 2 legs.

Descriptive Research

As the name implies, the foremost purpose of the descriptive analysis is to explain, characteristics of objects, people, groups organizations or environments.

This understanding which can are developed partly from beta analysis directs the study toward specific problems. Descriptive research helps greatly to design and implement a descriptive study.

This research describes who, what when, where, and how regarding the current economic and employment situation Unlike exploratory research, descriptive studies are conducted after the researcher has gained a firm grasp of the situation being studied.

Causal research

If a decision maker knows what causes important outcomes like sales, stock price, and employee causal inferences are very powerful because they lead to greater control. Causal causes an effect, it means it brings it about or makes it happen. The effect is the outcome.


Ideally, managers need to understand however a amendment in one event can amendment another event of interest. A causal inference is just such a conclusion. A causative abstract thought will solely be supported once terribly specific proof exists. Three critical prices of causal evidence are:

Temporal Sequence:

Temporal sequence deals with the time order of events.

Concomitant Variation:

Concomitant variation happens once 2 events “covary” or “correlate.” which means they vary consistently. In causative terms, concomitant variation implies that once an amendment within the cause happens, a change in the outcome also is observed.

Nonspurious Association:

Nonspurious association means that any covariation between a cause and an impact is true, instead of because of another variable. A spurious association is one that’s not true.

Often, a causative abstract thought cannot be created despite the fact that the opposite, conditions exist as a result of each the cause and result have some common cause; that’s, both may be influenced by a third variable.

Degrees of Causality

In everyday language, we often use the word “cause” in an absolute sense.
For example, warning level used on cigarette packages claims “smoking causes cancer.” Is this in an absolute sense?

Absolute causality means the cause is necessary and sufficient to bring about the effect. Thus, if we discover just one smoker WHO doesn’t eventually get cancer, the claim is false.

Conditional relation implies that a cause is critical however not decent to bring forth an impression.

This is a weaker causal inference. One way to have faith in conditional relation is that the cause will bring forth the result, however, it cannot do thus alone. If other conditions are rich, the cause can bring about the effect.

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